Results-driven professional with 4 years of online and channel marketing experience within the start up and fortune 500 environments. Effective in working cross-functionally among different departments and vendors to achieve desired project results. Searching for a position at an environmentally conscious, cutting-edge company that is unique to its industry.
- Successful in building comprehensive marketing programs, optimizing campaigns and designing effective email communications.
- Strong working knowledge of integrated marketing strategies enhancing brand perception among segmented age groups.
- Managed web content, collateral development and online presence for corporate brands.
- Demonstrated the ability to track and deliver conclusive campaign results.
- Knowledgeable in web tactics, search engine optimization, lead scoring and marketing automation.
- Proficient in Adobe Photoshop, Illustrator, InDesign, Dreamweaver (XHTML, CSS), Acrobat, SalesForce (Vertical Response), content management systems (Marqui), Google Adwords, Yahoo Sponsor Search, Microsoft Word, PowerPoint, Visio, Outlook, Excel, Social media tools.
Adobe Systems, Inc., San Jose, CA |
June 2008- February 2009 |
Executed internet marketing programs and promotions focused on driving incremental revenue for Adobe’s Creative Suite product line through resellers. Managed projects and developed program components such as sales tools, email campaigns, training and communication pieces.
- Managed content on the Creative Suite 4 Connect portals to ensure timely and effective distribution of launch material to partners and resellers.
- Co-authored an internal sales program with Apple that empowered over 1200 reps to become CS4 evangelists.
- Coordinated Adobe’s 2008 Channel Symposium, which pulled in the highest revenue-generating partners and resellers; the largest and most successful channel event to date.
- Responsible for forms routing, ad proofing, budget tracking, and revenue reporting for the Creative Suite line.
Mirapoint Software, Sunnyvale, CA |
August 2007- June 2008 |
Streamlined an existing marketing budget of $350k and implemented integrated marketing programs that attracted fortune 500 companies. Served as the web master, designer, writer and PR contact for Mirapoint U.S.
- Designed a new email-marketing program that simplified the deployment process, reduced bounce rate and delivered qualified leads.
- Reported online performance to the VP of Marketing. Suggested measures to improve customer engagement.
- Managed web presence and content for Mirapoint’s education portal, main site and threat center.
- Executed collateral re-branding for product datasheets, case studies and industry solution briefs.
Xora, Inc., Mountain View, CA |
June 2006- August 2007 |
Cultivated a loyal partnership with Sprint Nextel through the collaboration of revenue driving events, e-newsletters and online sales contests. Worked with designers and developers on channel-focused micro-sites and campaigns.
- Designed and disseminated a monthly channel newsletter that attracted over 5000 readers.
- Managed Xora’s 2007 national sales contest that resulted in a 23% uptick in sales in Q1.
- Conducted over twenty ‘GPS Solution Seminars’ all over the U.S to serve as a motivational outreach tool for Sprint Nextel’s enterprise accounts, public sector and general business executives.
Xora, Inc., Mountain View, CA |
June 2005- June 2006 |
Worked with vendors and partners to ensure that marketing projects were completed on time and within budget. Monitored several high profile accounts and developed a customer referral program.
- Led a team of 15 support members and successfully deployed 150 units in 2 days for the Grammy awards for a high profile company in Los Angeles.
- Developed client-side content for product literature, presentations, web pages and demos.
- Took charge of ‘Success Generates Success’, a lead production program to help our indirect sales team qualify opportunities.
The Law Offices of Steven R. Pogue, San Jose, CA |
September 2002- March 2005 |
Assisted the attorney in document preparation in family, probate and civil law. Interacted with clients to ensure that paperwork was filled out correctly and that outstanding fees were reconciled.
- Worked under pressure to prepare for dozens of hearings and trials.
- Communicated and effectively handled clients who were in the midst of difficult times.
- Prepared sensitive legal paperwork such as Declarations of Disclosures, Form Interrogatories and documents for discovery.
San Jose State University, San Jose, CA |
January 2005-May 2006 |
- B.S in Business Administration, Concentration in Marketing
De Anza Community College, Cupertino, CA |
July 2002- December 2004 |
- Liberal Arts A.A degree