RockYou Website
// Wireframed, mocked and worked with main stakeholders to determined content for rockyou.com. Led a team of front-end developers to code the final product. View live site. //
RockYou House Ads
// Created a set of colorful house ads to run on our own and operated ad network. //
RockYou Coca-Cola In-game Sponsorship // Worked on an RFP for Coca-Cola that rewarded social gamers when they interacted with our branded entertainment displays. Users engaged with the brand with 95-99% focused attention. Download Case study. //
TOMS Website // Browsing and purchasing currently takes on average 7 page clicks to make a transaction, yielding high abandonment rates. By minimizing the number of clicks and the toggling between pages, users are likely to have a smoother purchasing experience. Download PDF. //
Acle Design // Wireframed, designed and coded an online portfolio for an up and coming industrial designer. Requirements included simple design and straighforward navigation. //
Ads & Sponsorships// Everything from Nissan, Starbucks, Clean and Clear, Beastly and Mike's Hard Lemonade. //
Adobe CS4 launch material
// Channel collateral, pricing/ sku information, customer profiles, channel portal, talking points, & red zone opportunities can be found here. //
Adobe CS4 revenue report
// Conducted point to suite sales comparison. This helped us understand the impact we had on influencing customers to buy suites over individual products. //
Adobe CS4 Sales Portal
// I managed a channel portal for partners & resellers in preparation for the launch of Adobe CS4. Daily updates would include sales tools, presentations, collateral, videos, & testimonials. //
Adobe CS4 presentation
// Co-authored an internal sales program with Apple that empowered over 1200 reps to become CS4 evangelists. New student pricing and exclusive Apple discounts applied. //
Mirapoint Reputation Service Campaign
// Mirapoint launched a new level of security on its RazorGate Appliance at RSA 2008. I developed the messaging, literature, booth design, & execution plan. //
Mirapoint Free Student Email Campaign
// A critical decision was made when Google decided to move into EDU. Mirapoint revamped its entire business model, offering tiered services for students & faculty. //
Mirapoint Email Campaigns
// Individual direct mail and email pieces. Landing pages and Google Adwords PPC campaign accompanied these campaigns. //
Xora Monthly Channel Newsletter
// This was the first newsletter for channel reps. I would compile case studies, customer podcasts, sales tools, selling points, & promotions. We started off with 1500 readers and grew to 5000 readers within the span of 4 months. //
Xora EZNav by Garmin Sales Guide
// Xora's main focus in 2005 was to launch voice-guided, turn-by-turn, GPS navigation on Sprint handheld devices. Our team worked with Garmin to lay out the specs and write the sales guide. //