RockYou Website // Wireframed, mocked and worked with main stakeholders to determined content for rockyou.com. Led a team of front-end developers to code the final product. View live site. //

RockYou House Ads // Created a set of colorful house ads to run on our own and operated ad network. //

RockYou Coca-Cola In-game Sponsorship // Worked on an RFP for Coca-Cola that rewarded social gamers when they interacted with our branded entertainment displays. Users engaged with the brand with 95-99% focused attention. Download Case study. //

RockYou Twilight SVA Ad// Worked on ads for the release of Twilight Eclipse . //

TOMS Website // Browsing and purchasing currently takes on average 7 page clicks to make a transaction, yielding high abandonment rates. By minimizing the number of clicks and the toggling between pages, users are likely to have a smoother purchasing experience. Download PDF. //

Acle Design // Wireframed, designed and coded an online portfolio for an up and coming industrial designer. Requirements included simple design and straighforward navigation. //

Social Butterfly Web Project // Ongoing personal project.//

Ads & Sponsorships// Everything from Nissan, Starbucks, Clean and Clear, Beastly and Mike's Hard Lemonade. //

Adobe CS4 launch material // Channel collateral, pricing/ sku information, customer profiles, channel portal, talking points, & red zone opportunities can be found here. //

Adobe CS4 revenue report // Conducted point to suite sales comparison. This helped us understand the impact we had on influencing customers to buy suites over individual products. //

Adobe CS4 Sales Portal // I managed a channel portal for partners & resellers in preparation for the launch of Adobe CS4. Daily updates would include sales tools, presentations, collateral, videos, & testimonials. //

Adobe CS4 presentation // Co-authored an internal sales program with Apple that empowered over 1200 reps to become CS4 evangelists. New student pricing and exclusive Apple discounts applied. //

Mirapoint Reputation Service Campaign // Mirapoint launched a new level of security on its RazorGate Appliance at RSA 2008. I developed the messaging, literature, booth design, & execution plan. //

Mirapoint Free Student Email Campaign // A critical decision was made when Google decided to move into EDU. Mirapoint revamped its entire business model, offering tiered services for students & faculty. //

Mirapoint Email Campaigns // Individual direct mail and email pieces. Landing pages and Google Adwords PPC campaign accompanied these campaigns. //

Mirapoint literature // Datasheets, industry briefs. //

Xora Monthly Channel Newsletter // This was the first newsletter for channel reps. I would compile case studies, customer podcasts, sales tools, selling points, & promotions. We started off with 1500 readers and grew to 5000 readers within the span of 4 months. //

Xora EZNav by Garmin Sales Guide // Xora's main focus in 2005 was to launch voice-guided, turn-by-turn, GPS navigation on Sprint handheld devices. Our team worked with Garmin to lay out the specs and write the sales guide. //

Xora Promotional Mailers // Xora had several partners that demanded time and attention. It was my responsibility to work with each of our partners to tailor promotions and mailers to their specific needs. //

Xora Nationwide Blitz & GPS Sales Seminar // Xora was becoming one of the more popular vendors for Sprint Nextel. We solidified our partnership when our team came up with these revenue-driving events. //